Saturday, October 1, 2011

YouTube: a Digital Billboard

In the past five years or so, YouTube has emerged as one of the most recognizable websites known today.  Not only is it used as an easy way to broadcast yourself, but it is also a giant media outlet.  It is another way for mainstream companies to advertise their products.  Amanda Lotz explains in her book Television will be revolutionized “By late 2006, it remained unclear whether the flurry of amateur video was merely a passing trend or likely to revolutionize television”.  She continued to state that amateur videos have become a part of our culture.
People today can essentially make a small living of posting videos on YouTube.  After talking to my friend who has been paid by YouTube, I realized just how much it was connected with the mainstream media.  He told me that he got a letter from Google offering him a small partnership in YouTube because he had over 200 subscribers and a lot of views on his videos.  This means that he allowed YouTube to post those little advertisements on his videos like you see on a lot of YouTube videos.  He then gets paid (very small amounts) from YouTube, who gets paid from the companies that are advertising their products on the videos.
Although my friend doesn’t make a lot of money off of YouTube, I was wondering how much is it possible to make.  How much to the really popular YouTubers make? After doing some research i found some interesting information.  Rebecca Black has over 43 million views on her “Friday” music video and she has made $30,000 dollars.  Also, out of the top 10 most viewed videos on YouTube, eight are posted by VEVO channels.  So how does VEVO make their money? You guessed it, ads.

2 comments:

  1. Very good blog, just wish it was longer. You combine everything into one long paragraph. It would make your argument stronger by breaking it down into paragraphs and going in depth. It is crazy though that an amateur can make money off posting something on YouTube. Somebody who is not the most talented for example, Rebecca Black made a reasonable amount of money by posting one video. Good blog, just be more in depth.

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  2. The information covered in this blog is fantastic. I really like the way you inserted your own experience with the website, which I believe brings more credibility to your argument. I wish you would have continued with your point because I think you were on your way to a really solid argument.

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