This past April, Barack Obama kicked off is 2012 presidential campaign in a unique fashion. Rather than making a public appearance in front of thousands of supporters and a throng of media, he did so by making an online video. By doing this, Obama displays the importance social media in today elections. Websites like Facebook, Twitter, and Tumblr all have becoming a defining force in modern-day politics. In the 2008 elections, Obama was able to gain an edge by expanding his campaign to MySpace and Facebook. The core of this political strategy can be found here. By using this strategy, Obama made it easy for supporters to donate, find local gatherings, and it simply spreads the word of the Obama campaign through mass communication.
This isn’t the only time we have seen strategies like this during presidential elections. In 1992, Bill Clinton made an appearance on MTV. This was unheard of at the time and was a great strategy to gain the vote of the youth population. This year, the republican party is catching up to the democrats by making sure that they start to use the same social media strategies of the 2008 Obama campaign. Needless to say, it is inevitable that presidential candidates must use their creative mind and come up with new ideas to spread their good word if they want to win the future elections.
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