Social Networks as Marketing Tools (extra)

           The social networking websites of today have transformed the internet unlike any other web pages.  Recently, people have been using websites like Facebook and Twitter as a special marketing tool.  Social networking makes marketing more than just a message.  It soon becomes a two way conversation between a company and the customer.  For example, everyday on Twitter companies will put out a message via tweet and their customers are able to instant feedback.  Today, the old ways of marketing such as customer letters have been completely pushed aside by these websites.  Social network marketing is efficient because of the large population of people all at one place on the web.  Each day, companies are blessed with more and more potential customers whenever somebody creates a new account.  With this said, companies are often out numbered and often don’t of much control.  This lack of control seems to appeal to many companies because they are able to see what their customers are saying about them.  Marketing on social networks is also efficient in the fact that its free.  The majority of social networking sites don’t cost anything to start or continue.  Social networking is a big part of the internet and it is not going anywhere anytime soon.  Businesses are taking advantage of this tool and they will continue to do so as long as these websites are relevant in society.